visual aid

Goodnight everyone!
I am new to MAXScript. And I wanted some help from you, my idea is created my createDialog and have a button, how can I call another window by button?
My other doubt is can put images in my main window?
Example: I have a button and I want to put a picture of the side of the button to show what it's for.

Thank pessoal.Desculpe keep asking this silly questions.